Monday, April 22nd, 2024

Leap of faith

B2B trust research: what’s next? Abstract New academic research on trust will build on insights generated through Mark Hollyoake’s 2020 doctoral thesis (see previous article). They aim to dig deeper into the role of the “Boundary Spanner in relational trust development”, based on eight years of academic research through the University of Southampton. The original research Boundary spanners: What are… 

Monday, February 19th, 2024

KAM in 2024

2024 is going to be challenging, so what are the significant issues for KAMs this year? We asked some respected commentators. What a decade it has been so far: a global pandemic, war in Europe and the Mediterranean, increasing geopolitical uncertainty and uncoupling of global supply chains, the widespread adoption of artificial intelligence (for good and ill), recession in major… 

Friday, October 13th, 2023

Build a go-to-market coalition

By 2026, B2B organizations that unify their… 

Wednesday, October 11th, 2023

Don’t sacrifice effectiveness

Five negative effects of sales efficiency. Efficiency in the sales process is a good thing, right? Well, it all depends on what you mean by “efficiency”. The definition of “efficient” is: “achieving maximum productivity with minimum wasted effort or expense.” In parentheses, the Google dictionary notes, “(especially of a system or machine).” And it’s that last part, I want to… 

Tuesday, September 5th, 2023

Sales leaders celebrate forthcoming book launch

Senior sales leaders from around the globe gathered in London on 7 July to celebrate the forthcoming launch of a unique new book they have created. Leadership Narratives: Reflective Journeys of Sales Professionals is due to be published by leading academic publisher Routledge in December 2023. The sales leaders flew in from as far afield as Nevada and Dubai and… 

Monday, September 4th, 2023

Hybrid sales model can boost SaaS companies

Product-led growth seeks to place the product at the epicentre of customer acquisition, retention, and expansion to achieve “lower sales costs, greater product virality, and higher net retention”. As such, the product itself plays a critical role in acquiring, growing, and retaining customers. This approach has traditionally been seen as a more effective way to engage SME businesses, while a… 

Thursday, July 6th, 2023

The top five sales myths

Maybe it’s time to re-examine what you may have always taken for granted. Salespeople are born not made Whilst having confidence, a positive attitude and being generally likeable are all useful traits, they do not guarantee success in sales. The skills required to be effective take years to learn and hone. Too many sellers are thrown in at the deep…