Build a go-to-market coalition
By 2026, B2B organizations that unify their commercial strategies will outperform their competitors by 50% in terms of revenue growth, according to Gartner.
Key points for sales leaders
- Unite leaders that contribute to customer experience to develop and govern GTM strategy.
- Form a coalition of all customer-facing functions that contribute to customer experience.
- Deliver a charter to mobilize the coalition.
- Manage the end-to-end revenue process across the entire customer life cycle.
- Collate insight to enable a unified GTM response.
- Drive action through functional accountability
For more information see: CSO & Sales Leader Conference Key Take-Aways.