Build a go-to-market coalition

By 2026, B2B organizations that unify their commercial strategies will outperform their competitors by 50% in terms of revenue growth, according to Gartner.

Key points for sales leaders

  • Unite leaders that contribute to customer experience to develop and govern GTM strategy.
  • Form a coalition of all customer-facing functions that contribute to customer experience.
  • Deliver a charter to mobilize the coalition.
  • Manage the end-to-end revenue process across the entire customer life cycle.
  • Collate insight to enable a unified GTM response.
  • Drive action through functional accountability

For more information see: CSO & Sales Leader Conference Key Take-Aways.

Build a go-to-market coalition