Thursday, April 10th, 2025

The Joy of Learning: seven wisdoms

Why leadership inspiration, collaborative learning, and joy impact us all. Wisdom 1: Learning starts with a curious mind “I have seven wisdoms for you. What you do with them is up to you. The only thing I ask of you is to remember them.” “The first wisdom is about curiosity. Any learning starts with a curious mind. Be curious and… 


Wednesday, April 9th, 2025

Hitting the right notes in sales

How can leading indicators, when integrated into the Sales Management System and aligned with leadership practices and organizational culture, enhance predictability, foster customercentricity, and drive sustainable sales transformation within a complex, matrixed organization like SAP? Conducting the symphony in sales In the vibrant world of sales, the role of a leader may be associated to that of a conductor of… 


Wednesday, April 9th, 2025

A Strategic Edge

How an MBA can enhance performance for sales professionals and leaders. In today’s competitive business landscape, exceptional sales performance requires more than persuasive communication and relationship-building skills. As markets become increasingly complex and data-driven, an MBA education can provide a significant competitive advantage for both salespeople and sales leaders. Here, we’ll explores how the strategic framework, analytical capabilities, and leadership… 


Tuesday, April 8th, 2025

Retaining top sales talent

How do you hang onto the good salespeople your employ? Enhancing mental health and well-being in sales organisations is key. Retaining top sales talent is a growing challenge for sales leaders. Sales professionals today operate in a competitive marketplace where opportunities are abundant, and organisations must ensure they provide compelling reasons for their best people to stay. The ability to… 


Friday, January 10th, 2025

Five key insights into great KAMs

A major research study uncovers insights into what differentiates top-performing KAMs from the rest. It finds many organisations are focusing on the wrong things in their efforts to improve KAM performance. Key account managers (KAMs) may represent a small fraction of the sales force, but their impact on sales outcomes is disproportionately significant. Despite extensive research on general sales effectiveness,… 


Friday, January 10th, 2025

The AI advantage in KAM

How AI can help to create ideas and boost efficiency for key account managers. Implementing a strategic KAM plan that generates profitable growth for both the supplier and the key customer is notoriously difficult. As consultants and advisers to hundreds of key account managers working in multiple organisations and varied industries, we see talented managers struggle to be consistently effective… 


Monday, September 30th, 2024

Keep on learning… to be successful

Learning is not just important; it’s essential for success in sales. When we saw the headline on the cover of this Journal (edition 9.5) “Do Salespeople Have Time to Learn” we were left with a massive feeling of déjà vu and drifted towards a discussion of what was top of the pop charts when we first heard that said. Thankfully,… 


Wednesday, September 18th, 2024

Research highlights six actionable prospecting strategies

Research by a training company suggests that prospecting advice from US sales and marketing executives has remained notably consistent over the past five years. Key findings highlight the importance of personalization and research, value proposition clarity and creative engagement techniques in successful prospecting. “The sales profession has seen seismic shifts, from the rise of remote sales to the proliferation of… 


Monday, April 22nd, 2024

Do you need trust to challenge?

In this dissertation from an MA SALES MANAGEMENT programme in 2017-18, the author explores the extent to which trust is important when applying the Challenger Selling approach. Abstract Challenger Selling was a new sales approach that was popularised in a 2008 Harvard Business Review article by Matthew Dixon and Brett Adamson. They published the Challenger Sale book in 2011, and… 


Monday, April 22nd, 2024

Leap of faith

B2B trust research: what’s next? Abstract New academic research on trust will build on insights generated through Mark Hollyoake’s 2020 doctoral thesis (see previous article). They aim to dig deeper into the role of the “Boundary Spanner in relational trust development”, based on eight years of academic research through the University of Southampton. The original research Boundary spanners: What are… 


Wednesday, September 6th, 2023

My Coaching Promise

Developing a contract between coachee and coach works to improve virtual sales coaching. +


Tuesday, September 5th, 2023

Sales leaders celebrate forthcoming book launch

Senior sales leaders from around the globe gathered in London on 7 July to celebrate the forthcoming launch of a unique new book they have created. Leadership Narratives: Reflective Journeys of Sales Professionals is due to be published by leading academic publisher Routledge in December 2023. The sales leaders flew in from as far afield as Nevada and Dubai and… 


Thursday, July 6th, 2023

Sales Transformation: Leading and selling within and beyond the organisation

In this summary of his doctoral thesis, Grant Van Ulbrich explores how his public works have highlighted how sales can be transformed to sell within and beyond an organization. Introduction In this synopsis of my doctoral thesis, I draw on my professional work in the public domain (ie, public works) to highlight how sales can be transformed to sell within… 


Thursday, July 6th, 2023

Build deeper connections

Understanding best practices for a buyer-centric sales approach. A buyer-centric approach to selling is table stakes in today’s competitive business landscape – and yet, buyer-centric approaches across companies and industries seem to be vastly different. It begs the question: How do sales leaders and sales representatives interpret buyer-centricity and are they aligned on its crucial components? To further explore this… 


Thursday, April 20th, 2023

Research Review – edited by Jeremy Noad 9.2 2023

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, customer management, and behavioural studies. Sales performance Salesperson… 


Thursday, April 20th, 2023

Three sales books with a difference

A trio of important research-based sales books are in the pipeline this year and all are well worth checking out for different reasons. Book 1 The first of these is Transforming Sales Management: Lead Sales Teams Through Change by Grant Van Ulbrich, set for launch on 3 May 2023 along with the “Scared-So What” personal change app, which will be… 


Tuesday, February 14th, 2023

Research Review – edited by Jeremy Noad 9.1 2023

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, customer management, behavioural studies, and systems and tools…. 


Tuesday, February 14th, 2023

The SAP Masters alumni community: An ongoing transformational journey

You’ve achieved you Masters, but what next? Can the alumni group help to continue the transformation journey? By November 2019, our SAP Masters cohort was really hitting our stride. Collectively we (and I especially) were seeing success with our papers, we were learning new skills and many of us were seeing growth within our teams as our leadership practices improved…. 


Tuesday, February 14th, 2023

What does it take to transform?

Tackling obstacles to transformational leadership in corporations. What does it mean to transform and how will you know when it is time? It is likely that we have seen, heard, or felt transformation at some point in our lives. If we were to go around the room and provide descriptions, there is a good chance our definitions will be different…. 


Friday, September 30th, 2022

2022 8.5 Research Review – edited by Jeremy Noad

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, capability development, behavioural studies, and systems and tools….