Co-creating value via Fujitsu HXD
11th September 2019 | Richard Vincent and Mark Davies
Reporting from the Cranfield KAM Best Practice Forum 20 June 2019.
Key account managers and purchasing professionals are increasingly recognising the importance of co-creating value and the key part that the latest technology can have in facilitating that. So, the most recent KAM Best Practice Forum at Cranfield University decided to focus on how Key Account Managers can embrace technology in order to maximise value co-creation.
There is also wide recognition that very often it is the newer, smaller and more nimble organisations that find it easier to have the flexibility of approach that allows them to work with their partners in this area and consequently they are often able to leap-frog more established competitors to provide new and innovative solutions.