2015 Q2 Research Review – edited by Jeremy Noad
11th April 2015 | Dr Jeremy Noad
These pages aim to keep readers informed of recent published research on sales-related topics, by including abstracts of a selection of peer-reviewed academic material published in a range of journals. We have grouped them in the following broad themes: sales performance; customer management; capability development; behavioural studies; leadership; and systems and processes.
“Salespeople as knowledge brokers: a review and critique of the challenger sales model”