Tuesday, February 14th, 2023
Sales competitions 9.1 2023
VIRTUAL Redbird National Sales Competition, hosted by…
Monday, February 13th, 2023
SEASAC draws over 100 competitors
Over 100 students from universities across South-East Asia recently competed in three rounds of the latest South-East Asia Sales Competition (SEASAC) 2022, sponsored by paint manufacturer PT Propan Raya. The competition offered participants a “great sales educational experience” one of the leading judges for the final round, Dr Colin Mackenzie told the Journal. The qualifying round was completed on 13-15…
Monday, February 13th, 2023
Apprenticeships offer better ROI than traditional degrees
Marking the start of National Apprenticeship Week on 6 February 2023, senior UK Treasury minister John Glen has called for students to undertake apprenticeships as an alternative to a traditional university degree. As part of the government’s campaign to boost apprenticeships, the Chief Secretary to the Treasury says that apprenticeships can offer better ROI for young people and will also…
Friday, September 30th, 2022
Sales competitions 8.5 2022
Ohio Collegiate Sales Competition – Cleveland State…
Friday, September 30th, 2022
Cranfield KAM Forum (Reports from Q2 2022)
“Putting the customer at the heart” by Mark Bailey Rolls-Royce plc is a company that deals with power and propulsion and should not be confused with the motor-car company, which is entirely separate. Rolls-Royce plc provides power and propulsion systems for land, sea, and air, including nuclear submarines, military and civil aircraft, and major data centres. All of its systems…
Friday, September 30th, 2022
Focus on storytelling
When a group of non-native English speakers wanted to hone their English writing and speaking skills, they joined a programme exploring a range of literary genres via the work of a cross-section of authors. We set these business leaders the task of recounting their most memorable sales experiences in the Journal. In this special feature, we explore the rationale behind…
Friday, April 22nd, 2022
Sales competitions 8.3 2022
ESC-European Sales Competition – Han University of…
Monday, January 10th, 2022
Learning through competition
Three perspectives on enhancing sales skills through sales competitions. What are the challenges of being a sales competition director? Johannes Reiterer: Directors of a sales competition are faced with various challenges. One of the biggest is to establish a realistic and challenging competition case study. The case requires development of a concrete and consistent storyline, generation of briefings for role-play…
Monday, January 10th, 2022
Sales competitions 8.1 2022
NCSSC – National Collegiate Sports Sales Championship…
Friday, November 26th, 2021
The Academics
Dr Frank Cespedes, senior lecturer, Harvard Business School; Professor Mark Johnston, Professor of Marketing and Ethics, Rollins College; Professor Nick Lee, Warwick Business School; Dr Colin Mackenzie, specialist lecturer, Edinburgh Napier University; Dr Javier Marcos, Associate Professor, Strategic Sales Management and Negotiation, Cranfield School of Management; Dr Beth Rogers, Visiting Fellow, Cranfield School of Management Q: What will be the…
Tuesday, September 28th, 2021
A new paradigm for CPD in sales
Why there needs to be a fresh approach to the personal development of sales executives and their managers. Many readers of this article may already be in superb sales organisations; however, for those in the sales field it will come as no surprise that many small-to-medium enterprises (SMEs) have little in the way of formal sales training that could be…
Monday, April 26th, 2021
Sales competitions 7.2 2021
Pensacola Pitch Collegiate Sales Competition – Hosted…
Monday, April 26th, 2021
Open courses and events 7.2 2021
Sales Essentials for Success – Cranfield Executive Development 2-3 June 2021 Sales Essentials for Success gives you the tools to build and create a sales function that is strategically directed and controlled. You’ll gain a fundamental knowledge of the tactics that must be employed on a daily basis to succeed. £2,200 + VAT (concessions available) – execdev@cranfield.ac.uk +44 (0)1234 589292https://www.cranfield.ac.uk/som/open-executive-programmes/growing-businesses/sales-essentials-for-success…
Monday, April 26th, 2021
2021 7.2 Research Review – edited by Jeremy Noad
The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, capability development, sales behaviours and sales automation. Sales…
Friday, February 26th, 2021
Sales competitions 7.1 2021
NCSC VIRTUAL – National Collegiate Sales Competition…
Friday, February 26th, 2021
Open courses and events 7.1 2021
Key Account Management Best Practice – Cranfield Executive Development 10, 12, 26 Mar 2021 – live online Joining an experienced group of fellow KAM practitioners, you will gain: State-of-the-art knowledge and tools for creating an effective key account management process. Strategic understanding on how to focus your time and attention appropriately in the development of key accounts. Improved collaboration skills…
Friday, February 26th, 2021
2021 7.1 Research Review – edited by Jeremy Noad
The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, customer management, capability development, and sales behaviours. Sales…
Tuesday, November 10th, 2020
Open courses and events Q3 2020
Sales Essentials for Success – Cranfield Executive Development 18-20 November 2020 (live online); 8 February 2021 (face-to-face) £2,200 + VAT (concessions available) – execdev@cranfield.ac.uk +44 (0)1234 754500Sales Essentials for Success gives you the tools to build and create a sales function that is strategically directed and controlled. You’ll gain a fundamental knowledge of the tactics that must be employed on…