Thursday, January 28th, 2016

7 Steps To Sales Force Transformation

7 Steps To Sales Force Transformation: Driving Sustainable Change in Your Organization by Warren Shiver and Michael Perla, Palgrave MacMillan, January 2016, 978-1137548047, $35 Up to 75% of attempted transformations fail. According to authors Warren Shiver and Michael Perla, the root of the problem is two-fold: salespeople are notoriously reluctant to change, and all too often, even when the sales…