The digital takeover
McKinsey & Co’s latest B2B DECISION-MAKER PULSE SURVEY found that sellers say DIGITALLY enabled sales interactions are NOW MORE THAN TWICE AS IMPORTANT as traditional sales interactions.
Prior to the COVID-19 these were considered to be roughly equivalent.
Nearly FOUR IN FIVE B2B SALES TEAMS have already shifted to videoconference or phone.
Meanwhile, there has been significant growth in PREFERENCE FOR B2B DIGITAL SELF-SERVE versus other channels, 2019 to 2020….