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Tuesday, November 25th, 2025
This edition focuses on the importance of personal branding in sales. Here are five top tips each for salespeople and their managers. Sales Tips 101 From a salesperson’s perspective Sales Management Tips 101 From a sales manager’s perspective: +
Tuesday, November 25th, 2025
Q: How have buyers needs and expectations changed recently? A: According to 2023 Challenger research into “How B2B buyers make purchase decisions”, buyers demand compelling insights and “won’t tolerate a meeting that doesn’t engage them and motivate them to action”. Moreover, when the Challenger team asked buyers about their opinions of seller skills in relation to providing a powerful sales…
Monday, November 24th, 2025
How to use capital budgeting as a sales methodology. Abstract Capital budgeting is a fundamental process in corporate finance involving the evaluation and selection of long-term investments that are in line with a company’s strategic objectives. When employed as a sales methodology, capital budgeting helps sales representatives present their products and services as strategic investments to potential clients. This approach…
Monday, November 24th, 2025
Your brand’s secret weapon: the salesperson connection you’re probably ignoring. When a salesperson identifies with the brand, they don’t just work for a company, they see the brand’s wins and losses as personal. It’s easy as a sales leader, or a field sales rep, to focus on territories, quotas, and compensation plans – but that’s not the whole story. In…
Monday, November 24th, 2025
Personal branding as a competitive advantage in a world of AI and automation. Personal branding has been a fashionable term for some years now and it is often taken as something “we all need to do”. Yet, very often we don’t stop and ask why. For this reason, personal branding seldom has the strategic attention that it perhaps deserves. In…
Monday, November 24th, 2025
Why your personal brand is built one conversation at a time. When social media consultants talk about “personal brand” many instinctively think of LinkedIn. They talk about polished profiles, regular posts, and carefully curated content. There is no doubt that a strong digital presence can raise visibility and credibility. It might make potential customers more willing to respond to our…
Friday, November 21st, 2025
The Institute of Sales Professionals has launched a new scheme to recognise organisations’ commitment to professionalism in sales. The Investor in Sales Award will celebrate businesses that invest in the development and impact of their sales teams, recognising organisations’ commitment to building and sustaining professional, ethical and high-performing sales teams and culture. ISP managing director Guy Lloyd tells the Journal:…
Tuesday, September 30th, 2025
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Tuesday, September 30th, 2025
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Tuesday, September 30th, 2025
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Tuesday, September 30th, 2025
Bridging sales process and methodology for optimal performance. Too many times, we see sales organisations get dazzled by the latest buzzword (“MEDDIC 1 this,” “Challenger that”), after some consulting firm sells it like it’s the silver bullet that addresses low quota attainment. Or an executive grabs the hot new sales book and declares it to be the next gospel: for…
Tuesday, September 30th, 2025
Although adaptive selling can transform sales performance, it’s not a silver bullet. We all know that the best salespeople don’t always follow the script. While reps might start out reciting memorized pitches, as they develop they learn to read the room, adjust their approach, and craft solutions that resonate with each unique customer. This distinction captures the essence of adaptive…
Tuesday, September 30th, 2025
ISP managing director Guy Lloyd and Warwick Business School’s Professor Nick Lee are in conversation with celebrated sales researcher and author Professor Neil Rackham, known for his pioneering sales research and developing the SPIN methodology. Guy Lloyd: What are the big changes you’ve seen in selling activity since you were doing your research for SPIN Selling? Neil Rackham: I think…
Tuesday, September 30th, 2025
A sales leader challenges common misconceptions around “silver bullet”, short-term tactics to boost sales. It’s the end of the fiscal period, sales have been tracking well but the OI/EBITDA 1 number isn’t where it should be, so Sales needs to sell more. Its budget time and we grew well last year, but the plan is for up to 40% growth…
Monday, September 29th, 2025
Why the future of B2B selling must be situationally adaptive. For decades, authors of books about selling have sought to promote the perfect methodology – the idea that there is “one best way” to sell. Whether SPIN, Challenger, Value Selling, Sandler, Miller-Heiman, MEDDPICC or many other approaches, each has claimed to provide the formula for sales success. But in today’s…
Monday, September 29th, 2025
Why sales performance remains stubbornly stagnant. For decades, the sales profession has been on a quest for the mythical silver bullet: that magical solution promising to transform mediocre performers into quotacrushing superstars. From cutting-edge CRM systems to revolutionary sales methodologies, from eye-watering commission structures to AI-powered insights, the industry has thrown everything at the problem. Yet despite billions invested in…
Wednesday, July 9th, 2025
Why self-awareness about your mental approach to sales can be critical for performance and wellbeing. We all know that ability skills and knowledge are important ingredients for success. But we all see examples of highly skilled and able people who struggle, and we see adequately skilled people thrive. The difference is often attributed to “attitude”. And there is good evidence…
Tuesday, July 8th, 2025
Latest Insights into wellbeing, motivation and sales performance. Sales performance is not just a function of skills and strategy; the wellbeing and motivation of salespeople profoundly influence it. Recent research and thought leadership converge on a clear message: sales teams thrive when their psychological needs are met, their stress is managed, and they feel motivated beyond just hitting a number….
Tuesday, July 8th, 2025
The authors explore three theories every sales leader should master. Sales motivation isn’t rocket science – it’s far more complicated than that! While rockets (at least on the macro scale) follow predictable laws of physics, human motivation operates in the comparatively much messier realm of psychology, where individual differences, organizational contexts, and market pressures collide in unpredictable ways. Yet, too…
Monday, July 7th, 2025
Exploring the vital relationship between wellbeing, motivation, and retention in modern sales. In too many sales environments, performance and productivity are largely seen as endpoints to be optimised through processes, metrics, tools, and training. However, there’s a growing recognition that sustainable sales performance is deeply rooted in human factors – in the wellbeing and motivation of sales professionals. I hope…
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