Wednesday, October 11th, 2023

Negotiation as a trading process

How to dodge three avoidable mistakes when closing a deal. It is as if it were yesterday. I can still see their faces: stern, unbending, implacable. The setting was innocuous enough: a small meeting room in the hotel for which I was sales director. On one side of the table, I sat with the general manager, and on the other… 


Wednesday, December 19th, 2018

Understanding procurement and negotiation

How should KAM teams create impact and…