Standing room only
5th July 2015 | Nick de Cent
Pitches, pricing, people, psychology and professionalism – the inaugural APS conference had it all. Nick de Cent reports.
It could so easily have been a disappointing-but-still-respectable audience of some 150 delegates who chose to attend the Association of Professional Sales’ inaugural annual conference at the London Kensington Hilton on 10 June. In the event, almost twice that number filled the conference room to overflowing – a heady mixture of sales leaders, academics and consultants.
Naturally, many were there to sample what this fledgling professional association could offer and, over drinks and canapés at the end of the day, the mood was overwhelmingly optimistic. The necessary networking and exchange of war stories had been momentarily abandoned in favour of discussion around transforming companies, professionalising selling and comparing approaches across different industry sectors.