Diversity to drive success in Japan
25th April 2016 | Nick de Cent
AstraZeneca’s Florent Edouard discusses how cross-functional working equips pharma to compete in today’s complex healthcare ecosystem.
To succeed in today’s competitive landscape, pharma teams need not only to be motivated, but also diverse in terms of business origins, male-female ratio, their geographic mix, and a blend of experienced versus new blood, digital versus traditional, analytical versus emotional, and strategy versus execution. That’s the view of Florent Edouard VP Marketing GI-RIA, Commercial Excellence and IT at AstraZeneca.
Edouard has been speaking ahead of his presentation at the eyeforpharma Japan 2016 event in Tokyo, 13-14 July where he will be discussing in detail the importance of a cross-functional approach and increased integration between sales and marketing. Following his presentation last year, Edouard will be updating delegates about progress towards cross-functional working at AstraZeneca – including some of the barriers and challenges met along the way – and explaining how to maximize commercial value in a Japan context.
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