Diversity to drive success in Japan

25th April 2016 |   Nick de Cent

AstraZeneca’s Florent Edouard discusses how cross-functional working equips pharma to compete in today’s complex healthcare ecosystem.

Diversity to drive success in Japan

To succeed in today’s competitive landscape, pharma teams need not only to be motivated, but also diverse in terms of business origins, male-female ratio, their geographic mix, and a blend of experienced versus new blood, digital versus traditional, analytical versus emotional, and strategy versus execution. That’s the view of Florent Edouard VP Marketing GI-RIA, Commercial Excellence and IT at AstraZeneca.

Edouard has been speaking ahead of his presentation at the eyeforpharma Japan 2016 event in Tokyo, 13-14 July where he will be discussing in detail the importance of a cross-functional approach and increased integration between sales and marketing. Following his presentation last year, Edouard will be updating delegates about progress towards cross-functional working at AstraZeneca – including some of the barriers and challenges met along the way – and explaining how to maximize commercial value in a Japan context.

Nick de Cent

Founder of the International Journal of Sales Transformation | + posts

Nick de Cent is the founder and editor-in-chief of the International Journal of Sales Transformation. A business journalist for over 35 years, he has been covering sales since the mid-1980s and has been a strong advocate of enhancing its professional status. He has freelanced for the Financial Times and edited the Sales Performance supplement in The Times. He also writes and edits extensively on behalf of corporate clients, including a Big 3 management consultancy and a top four global executive search firm.
Contact: editor@journalofsalestransformation.com.