Collaborating to change

28th January 2017 |   Nick de Cent

Some 18 months ago, BT Global Services set out on a major programme of sales and marketing transformation. We talk to Chris Blundell about the story so far.

Chris Blundell

Chris Blundell: Significant transformation in the telecoms sector. © Nick de Cent

There was a time when Chris Blundell spent his time driving from customer to customer in a yellow van – back in the day Blundell was a telecom engineer. Now, however, his role is dramatically different: as Vice President Global Accounts and Sales Transformation, BT Global Services, he works for one of the largest BT business divisions with a turnover in excess of £5 billion across multinational customers headquartered inside and outside the UK. The business has customers such as Unilever, Credit Suisse, Bristol-Myers Squibb and DHL to its name.

“Many of these companies have, in some cases, 1,000-1,500 or more locations around the world where they have employees, customer interfaces and manufacturing facilities, and they can’t run their businesses entirely on the Internet alone.”

Founder of the International Journal of Sales Transformation | + posts

Nick de Cent is the founder and editor-in-chief of the International Journal of Sales Transformation. A business journalist for over 35 years, he has been covering sales since the mid-1980s and has been a strong advocate of enhancing its professional status. He has freelanced for the Financial Times and edited the Sales Performance supplement in The Times. He also writes and edits extensively on behalf of corporate clients, including a Big 3 management consultancy and a top four global executive search firm.