ISP News

THE LATEST news from the Institute of Sales Professionals – the not-for-profit professional organisation run by the profession, for the profession – including updates on membership, educational and political issues.

The case for ethical sales behaviour

January 28th, 2016 by

Source: Fraud and corruption — the easy option for growth? Europe, Middle East, India and Africa Fraud Survey 2015, EY, http://www.ey.com/Publication/vwLUAssets/ey-emeia-fraud-survey/$FILE/ey-emeia-fraud-survey.pdf.[/footnote] Ethics is the foundation stone for trust between sellers and buyers. A core task for all sales professionals is to ethically balance responsibility to shareholders with a duty of integrity towards customers. At work, sales professionals are much more… 


ISMM sales director joins APS

April 7th, 2015 by

Former Institute of Sales & Marketing Management sales director Ben Turner has joined the Association of Professional Sales as director and general manager. As the new general manager, his role is to drive the association forward as a full-time resource. “I buy in massively to the vision and the goals of the APS,” Turner tells the Journal. His new role… 


Industry leaders launch UK sales body

April 7th, 2015 by

The Association of Professional Sales (APS) is the only professional association run by sales professionals for sales professionals – that’s one of the unique selling points for the new not-for-profit organisation setting out to represent sales professionals in the United Kingdom. “The sales profession needs a body that has credibility with senior practitioners, employers and the UK public,” says Andrew… 


World-class speaker line-up for first annual conference

April 7th, 2015 by

Keynote speaker at the Association of Professional Sales’ first annual conference is Stanford University’s Zakary Tormala, who will be discussing how and why people make buying decisions. Dr Tormala will offer an overview of current methodologies and the sales behaviours advocated within them to support momentum in the buying cycle. He will be joined during the opening morning by Tim…