Can the Internet of Things create a new wave of value?
31st October 2015 | Dr Beth Rogers
Dr Beth Rogers ask whether the “Internet of Things” is set to transform the sales paradigm yet further.
Imagine a future where customers’ needs are met even before the customer has identified them or a salesperson has prompted for them. It is a future where the role of the salesperson is focused on high-profile change projects, rooted in idea generation and detailed knowledge, supported by convincing analyses and what-if simulations. This sounds like an ideal scenario for the supplier – but what is in it for the customer?
Every day we co-operate as consumers with our favourite brands by accepting cookies on websites or sharing our location via our smartphones. Location and cross-device usage tracking is becoming a top priority for marketers because it enhances the consumer’s shopping experience.