Blazing the trail for women sales leaders in technology

25th June 2019 |   Nick de Cent

Monic van Aarle
Monic van Aarle: Balance between pressure of quarterly reporting and doing what is right for the customer.

Dutch ICT Woman of the Year, Monic van Aarle is a sales director working with a diverse range of SAP’s customers in the Netherlands.

Monic van Aarle has been working at SAP for 15 years and in sales for a total of 37 years – which stacks up to a significant amount of experience. Starting her career in marketing, she found herself stepping in as sales director after only a few months, which meant she had to learn how to sell as well – a real baptism by fire. Much of her knowledge was self-taught, although things changed when she joined SAP, which offers extensive training.

“One of the core values of SAP is personal development. I don’t know another company which is investing in development as much as SAP does. I think the most valuable part of my sales career has been at SAP,” she tells the Journal.

Nick de Cent

Founder of the International Journal of Sales Transformation | + posts

Nick de Cent is the founder and editor-in-chief of the International Journal of Sales Transformation. A business journalist for over 35 years, he has been covering sales since the mid-1980s and has been a strong advocate of enhancing its professional status. He has freelanced for the Financial Times and edited the Sales Performance supplement in The Times. He also writes and edits extensively on behalf of corporate clients, including a Big 3 management consultancy and a top four global executive search firm.
Contact: editor@journalofsalestransformation.com.