Monday, October 26th, 2026
Meet the synthetic buying committee
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Tuesday, October 13th, 2026
Meet the synthetic buying committee
How to help sales and marketing get closer to the customer. Abstract Sales and marketing are told to get closer to the customer. In a complex sale, that instruction misfires because there is no single customer to get close to. There is a buying committee that never sits in one room, and most commercial teams optimise every function for the…