Tuesday, November 29th, 2016

New awards scheme for the 21st century

Donna O’Toole, managing director of August, introduces the Professional Sales Awards. In spite of these dramatic improvements, however, the sales force is still a grossly underutilised and poorly directed resource. This has more to do with ineffective marketing strategy than with inefficient sales strategy. Since the beginning of the century, and until recently, the sales profession in the UK has…