New awards scheme for the 21st century
29th November 2016 | Donna O’Toole
Donna O’Toole, managing director of August, introduces the Professional Sales Awards.
In spite of these dramatic improvements, however, the sales force is still a grossly underutilised and poorly directed resource. This has more to do with ineffective marketing strategy than with inefficient sales strategy.
Since the beginning of the century, and until recently, the sales profession in the UK has enthusiastically supported two sales award schemes: the National Sales Awards and the British & European Sales & Marketing Awards (BESMA) organised by the Institute of Sales & Marketing Management. Together these two events attracted some 2,000 diners to prestigious West End hotels to celebrate the highest achievers in the profession – both individuals and teams – in the challenging theatre of acquiring new business, prosperity and employment for their companies.
With the recent decision to merge the National Sales Awards into the National Business Awards, and the BESMAs not announcing a new programme following their event earlier this year, Awards International, the UK’s largest live business awards company, wasted no time in introducing a new programme. The Professional Sales Awards were launched at this year’s National Sales Conference at the Ricoh Arena in October in partnership with the Association of Professional Sales and training and skills partner, Huthwaite International.