Working together to deliver growth

26th June 2019 |   Deirdre Coleman

How L&D can support sales transformation by collaborating with the sales leadership team.

In this case study, RS Components Director of Learning and Development, Ian Wearne explains how L&D, sales leadership and salespeople collaborated to create a sales development programme that is transforming employee engagement and sales performance.

In keeping salespeople at the top of their game, learning and development functions face multiple challenges, which aren’t just about the credibility of the person delivering the training. The challenges are far wider, and in some respects more complex; hence collaboration and a Ternary approach to behaviour change is required – that’s the view of Ian Wearne, Director of Learning & Development for Northern Europe at RS Components.

Content Director, MAPS, the Medical Affairs Professional Society | + posts

Deirdre Coleman is a regular contributor to the International Journal of Sales Transformation. She is Content Director, MAPS, the Medical Affairs Professional Society and previously worked as Editor, eyeforpharma.