Win-loss reviews analysis
1st October 2015 | Journal Of Sales Transformation
- Independent win-loss reviews commissioned by PRP clients between 2012-2015.
- More than 100 individual companies interviewed, all in B2B arena.
- 80 %+ independent win-loss reviews commissioned by chief sales officer, occasionally the CEO.
- Business sectors: technology, process outsource, finance, engineering support services and electronics.
- Geographies: UK, Europe, APAC and North America.
- Almost all clients chose to review specific deals only (instead of all pursued opportunities in a given period).