Why don’t goals work?

That’s a question many of us ask when we fail to achieve them. Stuart Lotherington, a senior partner at global sales performance specialist SBR Consulting, offered some answers during a recent APS webinar. Lotherington has himself achieved some extreme goals, having trekked to the North Pole and participated in ironman competitions, ultra-distance cycling, running and skiing events, despite having done no competitive sport at school.
Goals need:

  • A combination of skill and will;
  • An emotional as well as a logical component; and
  • To stretch you but must not be so unrealistic as to create panic.
Why don’t goals work?