Which training vendor?
18th May 2018 | Nigel Turner
Methodology and scope
A wide range of companies offer training and professional development services to the sales profession, making myriad claims about their capability – so determining the right partner for you can be a tricky process. In this study, a strategy grid was used to help position some of the leading UK, European and US vendors on a more objective basis. Note, however, that since there are so many players in this field, it is not exhaustive. Going forward, the methodology should be applicable to other vendors.
The graphic summarises the capability of those organisations reviewed. The analysis illustrates relative strengths and highlights different positioning. Thus, what is right for one organisation, may not be right for another. Companies will have different requirements and so need to chose a partner that meets their specific needs.