Which sales methodology is best for your organisation?
21st March 2019 | Bob Apollo
There is a general recognition – backed by the latest research from CSO Insights and others – that sales organisations that have adopted a structured approach to selling consistently and often dramatically outperform their less-effective competitors.
One of the key foundations of a structured approach to selling involves the adoption of an appropriate sales methodology. You might think of these methodologies as a consistent framework for developing, supporting and encouraging the appropriate sales skills, behaviours and mindsets.
There is no shortage of commercially developed generic sales methodologies from sales training vendors and other sales effectiveness organisations – in fact the choice is overwhelming and often somewhat confusing, with the result that many sales leaders choose to go with the methodology they were trained on earlier in their career.
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