We all sell something

1st July 2015 |   Journal Of Sales Transformation

Where selling was once seen as the “white-collar equivalent of cleaning toilets”, now it’s the skill that everybody needs.

We’re all salespeople today. The problem is that too many people in society – including a worryingly large number of leaders at the top of big corporations – remain in denial about this plain, simple truth.

We used to think of selling as something you do to people; indeed, many senior business executives have assumed for too long that selling is something other people (the sales force) do to people (customers and buyers). But the truth is: we all sell; and the better we are at it, the better our lives will be – at home, at work and socially.