US companies annual spend on sales efforts

US companies spend, annually, on sales efforts more than 3 times what they spend on all media advertising, more than 20 times what they spend on all digital marketing efforts, and more than 100 times what they currently spend on social media.

“At companies like Facebook, Google and Groupon, from 40-60% of employees work in sales, not engineering or web site functions.”

Annual spend by US companies