UK housebuilder recognised for sales ethics
13th February 2023 | Journal Of Sales Transformation
Persimmon is the first homebuilder to achieve the Institute of Sales Professional’s Investor in Sales award. The award recognises commitment to develop strong customer relationships based on integrity, trust, and ethical selling.
To date, 114 sales advisers have been fully accredited with the ISP with more to follow. Meanwhile, staff turnover within its sales excellence programme has fallen by 70% and the company’s Home Builders Federation score has risen to five stars – up from four stars in 2020.