The human factor

7th July 2025 |   Bob Apollo

Exploring the vital relationship between wellbeing, motivation, and retention in modern sales.

In too many sales environments, performance and productivity are largely seen as endpoints to be optimised through processes, metrics, tools, and training. However, there’s a growing recognition that sustainable sales performance is deeply rooted in human factors – in the wellbeing and motivation of sales professionals.

I hope to persuade you – should you need persuading – that establishing a durable platform for lasting sales success requires that organisations and managers pay proper attention to the supportive work environments that encourage personal development, a sense of purpose, collaboration, and both individual and collective wellbeing.

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