Tenacity and resilience

54% of initial meetings require more than 5 touch points – via phone, email, social media, to book the meeting.

44% of initial meetings require 6-10 touch points.

10% require 11+ touch points.

Over half of sales professionals – 53% – “give up too easily when cold calling”.

48% of B2B salespeople are “afraid to pick up the phone and make cold calls”.

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From a survey of 160 sales professionals conducted by Selling Power on behalf of ValueSelling Associates. Survey completed in the summer of 2018.
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