Ten-year-old top performer

21st March 2019 |   Journal Of Sales Transformation

It’s easy to make schoolboy errors when you start selling, but ten-year-old Joe Beales is already well on the way to mastering telephone sales, thanks to his dad Kevin, the founder of Newcastle based start-up, Refract, a sales coaching platform.

Beales junior has become an internet sensation – with approaching 100,000 views on LinkedIn – after his dad posted a video of the rookie being coached through his first-ever attempt at selling over the telephone. So successful was he that Joe reports booking 11 meetings during his day at work and receiving over 20 job offers from around the globe.