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Tuesday, October 13th, 2026
The doubled-edged sword that is AI Among the many mysteries in this age of accelerating AI, one of the most baffling is why so few sales organisations seem to see the current moment as an unmissable opportunity to get closer to their customers. Instead, AI is too often seen as a chance to bombard a largely unresponsive audience with a…
Tuesday, October 13th, 2026
AI has profoundly affected how organisations, products and services can be found online. At the same time, it is reshaping lead-generation in unpredictable ways. Director of Results Driven Marketing, Iain Irvin is currently exploring the role that website content, entity consistency, digital PR, third-party mentions, citations, original research and online authority can play in how businesses are understood and surfaced…
Tuesday, October 13th, 2026
The AI lead-generation arms race is hotting up – that’s the view of social selling training and LinkedIn strategy business Maverrik. Sales organisations are using AI to research prospects, generate opening lines, write emails, build follow-up sequences and produce personalised-looking outreach at scale. At the same time, buyers and enterprise organisations are using AI tools to filter unsolicited sales messages….
Monday, September 30th, 2024
Whilst AI is unlikely to completely replace salespeople in complex B2B environments, it certainly has the potential to make good salespeople even more effective. Here are a few of the most important ways in which salespeople are using AI: +
Thursday, September 19th, 2024
How can you harness AI to have better sales conversations? Most independent observers would agree that Artificial Intelligence is unlikely to completely replace skilled and experienced businessto- business salespeople in complex buying environments any time soon. But it is also clear that AI is already capable of enabling skilled and experienced B2B salespeople to become even more effective. Salespeople who…
Wednesday, April 24th, 2024
Researching prospects can be a time-consuming activity but is essential to success. Used judiciously, AI can help streamline the process. Then it’s time to make contact… See Sales Tips 101 “Opening a conversation” +
Wednesday, October 11th, 2023
Five negative effects of sales efficiency. Efficiency in the sales process is a good thing, right? Well, it all depends on what you mean by “efficiency”. The definition of “efficient” is: “achieving maximum productivity with minimum wasted effort or expense.” In parentheses, the Google dictionary notes, “(especially of a system or machine).” And it’s that last part, I want to…
Wednesday, December 13th, 2017
In the current uncertain climate it’s time for UK businesses to sell big, sell global and stay relevant. The pace of technological progression and the impact of globalisation are increasingly disorienting. Society One is one of the world’s fastest-growing lenders, but does not own the money it loans; Google is the world’s largest software vendor but it doesn’t own any…
Sunday, January 29th, 2017
Robert James Author Robert James has been a business developer tasked with selling software and services to Fortune 500, public sector and SMB accounts in search for new business since 2005. During that time, he says he has generated more than $25 million in new client revenue from cold calling and exceeded quota multiple times for five different companies. Since…
