Thursday, April 7th, 2016

FE boots medtech sales performance 2-8%

A recent study by global sales and marketing specialists ZS Associates has found that strategically investing in sales force effectiveness (SFE) can boost sales performance for medtech companies by 2-8%. The firm ran a year-long study to measure the effect of SFE initiatives – such as sales territory redesigns, account planning processes, training or coaching initiatives and new compensation structures…