Monday, November 24th, 2025

Your authentic personal brand

Moving beyond the personal branding noise. Personal brand has earned its place in 2025’s buzzword bingo. The term triggers something different in everyone. For some, it’s an eyeroll; for others, it’s anxiety about keeping up. Some people are energised by it. My friend Anna hates it altogether because she refuses to be pigeonholed or put in a box. Your personal… 

Monday, November 24th, 2025

Stand out from the crowd

Personal branding as a competitive advantage in a world of AI and automation. Personal branding has been a fashionable term for some years now and it is often taken as something “we all need to do”. Yet, very often we don’t stop and ask why. For this reason, personal branding seldom has the strategic attention that it perhaps deserves. In… 

Thursday, September 29th, 2022

Personalisation drives growth Infographic

PERSONALISATION IS IMPORTANT TO CONSUMERS: COVID HAS… 

Thursday, December 12th, 2019

In denial about sales methodology

Are we witnessing the rise of account leadership and the fall of sales methodology? I contend that what customers really want today is so far removed from what salespeople are being told to do that we face a stark choice: replace sales methodologies with real leaders of accounts who are co-creative, deserve high trust and who encourage the agile-change buying… 

Monday, March 12th, 2018

Three often-overlooked topics to enhance sales practice

Why the three topics of coaching, change management and stakeholder engagement should be considered more seriously in the development of sales managers and sales professionals identified as high performers. Introduction I identified three topics I considered to be important to sales that were not usually taught or self-selected by salespeople, and that I believed would help outperformance in the long…