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Thursday, January 28th, 2016
Best Practice in B2B Customer Satisfaction Surveys – A Practical Guide by John Coldwell and Howard Plomann This book has been written specifically for those who work in a B2B environment who want to get more from their customer satisfaction surveys. The authors claim that a well-planned and carefully implemented survey, which is properly followed through, should result in a…
Thursday, January 28th, 2016
Research organization Forrester forecasts that 12% of all B2B sales in the United States will take place online by 2020. Last year, the company caused a few ripples when it predicted that the number of B2B salespeople in the United States would contract by one million over the next five years. In a recent report in the series, The B2B…
