Study uncovers sales leadership challenges

25th June 2019 |   Journal Of Sales Transformation

The overwhelming priority for sales leaders is improving sellers’ ability to communicate value while their top challenge is hiring, a new survey from global performance improvement company RAIN Group finds.

Top Sales Leadership Challenges and Priorities brings together the views of 423 sales, enablement, and company leaders to better understand their greatest obstacles and primary focus over the next 12 months.

The study also revealed that it takes an average of three months to onboard a new seller who’s ready to interact with buyers, nine months until a new seller is competent to perform, and 15 months to become a top performer.