Sales Growth: Five Proven Strategies From The World’s Sales Leaders
6th July 2015 | Journal Of Sales Transformation
Nick de Cent, Editor of the International Journal of Sales Transformation, recommends Sales Growth: Five Proven Strategies From The World’s Sales Leaders is by those bright sparks at McKinsey. Authors Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark offer a practical blue-print for achieving this goal based around what world-class sales executives are doing to find and capture growth and how they are creating the capabilities to keep growing in the future. Based on interviews with over 120 global sales leaders, from a wide array of B2C and B2B organisations, the book sets out five overarching strategies. Although a couple of years old now, it has been well reviewed by publications and business leaders alike.