Return on Character

6th July 2015 |   Journal Of Sales Transformation

Return on CharacterNick de Cent, Editor of the International Journal of Sales Transformation, recommends Return on Character by Dr Fred Kiel is based around original research and wider studies of psychology, genetics and neuroscience. Exploring the relationship between the character of business leaders and company performance, Dr Kiel found that character-driven leaders and their teams consistently deliver five times greater returns for their organisations than those run by self-focused leaders. It explains how anyone can change character habits to evolve from the worst end of the spectrum – “self-focused leaders” – to the best: “virtuoso leaders”.