Relevance by Phil Styrlund
6th July 2015 | Journal Of Sales Transformation
Nick de Cent, Editor of the International Journal of Sales Transformation, recommends Relevance by Phil Styrlund, Tom Hayes and Marian Deegan sets out to explain how we can avoid commoditisation by seeking to be relevant. They advocate four key principles in this search for relevance: authenticity, mastery, empathy and action. This book is easy to read and packed with personal experiences around what has helped the authors in their own business careers.