Notes from Japan

1st October 2015 |   Roger Byatt

Roger Byatt offers his personal reflections on the recent GSSI conference.

Notes From Japan

The 9th Global Sales Science Institute conference was hosted this year by the Hiroshima University of Economics at their facility on Miyajima Island on 12-15 June. This year’s theme was “Sales Force Skill Development: How Can We Improve Selling Ability?”. Over 50 delegates from Asia, North America and Europe were treated to an intense and stimulating programme of competitive papers and thought-provoking special sessions.


The conference opened with keynote speaker Atsushi Iimuro, General Manager, Life Sciences, GE Healthcare, who spoke about the thorny question of how an organisation measures the effectiveness of different market interactions.

Teaching Fellow at University of Portsmouth

Roger Byatt, MA, BSc(Econ)L, FCIM, CMRS is a Senior Teaching Fellow in the Marketing & Sales Subject Group at the University of Portsmouth, UK. He has been active in higher education for 15 years and specialises in marketing strategy, consumer psychology, customer insight and communications. Prior to joining the higher-education sector he held a number of senior marketing roles in international organisations, including Barclays Bank.

When not teaching or consulting he loves music, sailing, travelling and family.