Notes from Japan
1st October 2015 | Roger Byatt
Roger Byatt offers his personal reflections on the recent GSSI conference.
The 9th Global Sales Science Institute conference was hosted this year by the Hiroshima University of Economics at their facility on Miyajima Island on 12-15 June. This year’s theme was “Sales Force Skill Development: How Can We Improve Selling Ability?”. Over 50 delegates from Asia, North America and Europe were treated to an intense and stimulating programme of competitive papers and thought-provoking special sessions.
The conference opened with keynote speaker Atsushi Iimuro, General Manager, Life Sciences, GE Healthcare, who spoke about the thorny question of how an organisation measures the effectiveness of different market interactions.