New apprenticeship programme

21st March 2019 |   Journal Of Sales Transformation

Durhamlane founders

Durhamlane founders Lee Durham and Richard Lane.

Sales acceleration consultancy Durhamlane announced a new apprenticeship programme focused on improving sales skills on 7 March.

Presented in partnership with the APS, the programme is aimed at both levy and non-levy paying organisations and will consist of blended training and coaching that can be delivered remotely over 18 months.

“Our founding mission was to raise the bar of the sales profession,” said Richard Lane, Co-Founder & Managing Partner of Durhamlane.


Commenting on the announcement, APS Co-CEO Ben Turner said: “Their down-to-earth, practical and personalised coaching approach is designed to enable people to sell, learn and earn at the same time.”