Moving customers beyond bias
26th March 2018 | Michelle Charles
SAP’s D&I strategy seeks to build a more inclusive workforce and better business results.
SAP is in an industry where the pace of innovation separates the winners from the losers, and a greater variety of insights and experiences leads to new ideas and innovations. We recognised this need and embarked on a strategy to ensure we were drawing on and growing the diversity of our organisation while creating a climate for that diversity to flourish and have impact.
The global effects of digitalisation are all encompassing and extend far beyond just business models and processes. Technological advancements such as machine learning and artificial intelligence along with shifting demographics have created major changes in the global workforce.
These changes reinforce the need for a more diverse and inclusive workforce to enable us to be more competitive. SAP’s diversity and inclusion strategy is focused on four key areas to empower thinking that increases employee engagement, customer satisfaction, and our ability to innovate (Figure 1).
Powering our strategy was the recognition that:
- Many organizations want to work with companies that are leaders in diversity and inclusion. Among many firsts, SAP was the first global IT company to become EDGE certified. Our approach to diversity and inclusion is directly in line with our corporate purpose.
- Customers want to engage with business partners that understand and can relate to them, and that reflect their own changing demographics and communities.
- The multicultural economy means that buying power is changing hands, and a diverse workforce will help us interact with and attract different cultures and diverse clients in a global market place.
The increased focus on diversity is not unique to SAP and we found that many organisations faced the same challenges with some not knowing where to even start. We view this as an opportunity to understand what matters to our customers in diversity and help them achieve their goals: