LV= General Insurance

16th December 2019 |   Journal Of Sales Transformation

LV= General Insurance, one of the largest personal lines insurers in the UK, has appointed Jon Mansley to the newly created role of Sales and Marketing Director, reporting to Heather Smith, Managing Director of the LV= GI Direct business.

As part of his new role, Jon will be responsible for bringing together the marketing and distribution strategies and delivery models. It will also see him take responsibility for the well-known “dum dee dee dum” adverts that have become synonymous with LV= for over 12 years.

Since joining LV= GI in 2016 Mansley has been responsible for managing the digital transformation of the business, which has included integrating digital capabilities into the customer experience journey. Prior to LV= he worked at Aviva where he led TV and brand management among other roles.

Commenting on his appointment, Mansley said: “The market we operate in is extremely competitive with hundreds of providers offering insurance, so having a strong brand which customers know they can rely upon is incredibly important. Ensuring our customers trust our brand and know they’ll get great products and service is something we take very seriously and I’m looking forward to working with my new colleagues to help build upon the great work they’ve already achieved.”