Leeds Trinity offers B2B Sales Degree Apprenticeship

18th December 2018 |   Journal Of Sales Transformation

Leeds Trinity University recently announced a level 6 Degree Apprenticeship in Business-to-Business (B2B) Sales. The first programme began on 8 October 2018 with 25 apprentices.

Dr Phil Squire

Dr Phil Squire: “‘Student-centric’ approach to work-based learning.” Ⓒ Nick de Cent

Developed in partnership with global sales business school Consalia, the three-year programme combines university study alongside paid work to teach the skills, knowledge and behaviours for individuals to become effective B2B sales professionals.

The programme, which is aimed at people already working in sales as well as organisations looking to employ salespeople, will be delivered through blended learning. This will include group workshops and seminars at Leeds Trinity, virtual e-learning, and one-to-one sessions.

Modules will cover: the B2B Sales Environment; Market Insights; Psychology of Selling and Negotiating; Customer Experience; Professional and Ethical Sales Practice; Strategic Planning; and more.

Apprentices will develop three work-based sales projects to embed their learning into the workplace and undertake industry-relevant assessments which might include sales pitches, presentations and market research analyses. Apprentices will also benefit from membership of the Association of Professional Sales (APS) while they study.

Consalia CEO Dr Philip Squire commented: “We are enormously excited to partner with Leeds Trinity. They have a uniquely ‘student-centric’ approach to work-based learning and a wonderful campus environment.”