ISP to acquire the Journal

8th April 2025 |   Journal Of Sales Transformation

The International Journal of Sales Transformation is poised to start the next chapter in its story with the news that it is being acquired by the Institute of Sales Professionals.

Editor Nick de Cent said: “We have been publishing the Journal for over ten years and now is the right time to move it onto the next stage. I’m delighted that the ISP will be taking the publication forward. The Institute is the pre-eminent sales organisation in the UK and has a growing international footprint.”

The Journal began publishing in 2014 with a mission to facilitate the transformation of the sales sector into a genuine profession with a focus on customer centricity, professional development, research and innovation. Part of its pioneering role has been to bring together the various stakeholders who can help to advance the professionalisation of sales: researchers, sales leaders, consultants and contributors from around the world.

The Journal website now contains thousands of original articles and research papers from global sales leaders, top academics and respected consultants, alongside interviews with experts shaping the profession. All content is fully searchable by topic, author, date and keyword, creating a knowledge base that can deliver immediate answers.

Guy Lloyd, ISP director said: “We have exciting plans for the Journal and look forward to continuing its mission to publish content that genuinely facilitates sales excellence and helps to drive performance. We are focused on elevating the capabilities and professional status of salespeople and making the sales profession the chosen career for a new generation.”

He added: I’d like to thank Consalia, the Summit Group and the other Journal stakeholders for their vision and contribution to advancing the sales profession.