ISP membership passes 10,000

13th March 2026 |   Journal Of Sales Transformation

The Institute of Sales Professionals has recently achieved two major milestones: just months after celebrating its 10th anniversary it also passed the 10,000-membership mark. This reflects the growing recognition of sales as a profession and the increasing importance of professional standards, ethical practice, and continuous development within the field.

“To all those who care about selling professionally and have joined the Institute – thank you! Your membership is a commitment not only to your own development but to the wider mission of advancing excellence in professional sales,” ISP director, Guy Lloyd declares.

“We encourage all professional salespeople to join the Institute, boost their professional brand, and become part of a growing community of individuals who take pride in selling ethically, selling effectively, and selling well,” he adds.

Support for salespeople

The Institute supports salespeople throughout their careers, helping businesses attract, develop, and retain talent while enabling individuals to enjoy rewarding careers. Beyond member support, ISP works with government bodies to define industry standards and qualifications and collaborates with academic institutions to enhance understanding of the sales profession and better prepare future sales talent.

Passing the 10,000-member mark is a milestone that highlights both the growth of this not-for-profit Institute and the increasing recognition of professional selling as a key driver of business success.