ISP events 11.4 2025

20th November 2025 |   Journal Of Sales Transformation

Details of upcoming events can be found at the Institute of Sales Professionals website. https://www.the-isp.org/events

SalesTV.Live – The Early Edition

Thanks to a new partnership between the Institute of Sales Professionals and SalesTV.live – the weekly talk show by salespeople, for salespeople – ISP members can now access discussions with sales leaders, innovators, and front-line professionals from across the globe in real time and grow their careers in the process.

Streams every Tuesday at 8:45am BST.

Selling with trust: How to win over today’s sceptical buyer 

This session will explore how to overcome the common perception that salespeople are simply trying to sell something the customer doesn’t need at a price they can’t afford. We’ll look at how sales professionals can build and maintain trust in an era of doubt, without overpromising or relying on outdated, predictable tactics.

As a result of joining this event, you will know how to build trust in a sceptical market, which will enable you to sell more effectively, shorten decision cycles, and increase customer loyalty. Recommended audience sales professionals, account managers, and business development teams working in competitive, trustsensitive sectors.

4 December 2025, 11.00 – 11.45 am GMT