ISMM sales director joins APS

7th April 2015 |   Journal Of Sales Transformation

Ben Turner

Ben Turner: new general manager.

Former Institute of Sales & Marketing Management sales director Ben Turner has joined the Association of Professional Sales as director and general manager. As the new general manager, his role is to drive the association forward as a full-time resource.

“I buy in massively to the vision and the goals of the APS,” Turner tells the Journal.

His new role encompasses the full range of association activity across membership and events. APS is all about valuing the salesperson, according to Turner, and selling sales as a career to young people. It’s also concerned with gaining recognition outside the profession, acting as an advocate with government.

“The first thing to recognise is that sales is a career. How do we create that buzz? That’s the role of the association.”

Currently the association is looking for “pioneer” leaders – senior sales professionals, who will help drive forward the membership and aims of the association and wider profession. “It’s about getting the right people involved to form that voice.”

The long-term vision for the APS is to gain chartered status for qualifying members.

The APS has evolved out of the Chartered Institute of Marketing’s Sales Leadership Alliance initiative. The long-established Institute of Sales & Marketing Management also seeks to represent sales professionals in the United Kingdom and “be the body that represents professional sales people worldwide”.

For information on joining the APS, visit: