Industry plays waiting game as research captures immediate aftermath of Brexit vote

3rd September 2016 |   Journal Of Sales Transformation

Sales leaders and other senior executives are playing a waiting game following the UK’s 23 June referendum vote to leave the European Union. At the same time, many respondents to an International Journal of Sales Transformation survey were going into an information-gathering cycle to understand the repercussions in relation to their customers and markets.

Some 90 senior businesspeople from around the globe responded to an in-depth survey carried out in conjunction with CEB, Consalia, Cranfield University, the Summit Group, the Women in Sales Awards and select global corporations.

More than half of respondents felt unprepared (44.7%) or very unprepared (14.5%) for Brexit, while about a third considered their firms to be prepared (26.3%) or very prepared (6.6%).