How gender-balanced teams boost performance
17th May 2018 | Journal Of Sales Transformation
Academic research has found that reducing gender imbalance in sales teams improves performance. The authors of a paper in Industrial Marketing Management suggest that there is evidence that the addition of women to all-male sales teams should positively impact team performance by:
- reducing the average turnover rate of high performers within the team;
- enhancing relational skills, organisational citizenship behaviours, and shared leadership within the team; and
- building on the favourable effects associated with team heterogeneity.
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