Here’s what’s changing

26th February 2021 |   Bob Apollo

The key issues for B2B sales leaders in 2021.

2020 proved to be a challenging year for many B2B sales organisations. Certain sectors powered ahead (for example, anything associated with e-commerce or digital transformation) but many other industries suffered significant declines in demand.

2021 will inevitably bring further challenges. Whilst the emergence of effective vaccines offers some hope for recovery, it would be unwise to assume that these will amount to a magic bullet, or that many sectors will enjoy a rapid return to pre-Covid “normality”.

One thing is certain: the future of B2B selling is not what it used to be. This poses both a threat and an opportunity: those that emerge as winners will need to demonstrate speed, agility and adaptability at both the individual and organisational level.

Bob Appollo

Founder of UK-based Inflexion-Point Strategy Partners | + posts

Bob Apollo is the founder of UK-based Inflexion-Point Strategy Partners, the B2B sales effectiveness experts. Following a successful career spanning start-ups, scale-ups and corporates, Bob now spends his time as a coach and advisor to growth-phase technology-based businesses, equipping them to adopt the principles of Outcome-Centric Selling.